Wednesday, 16 November 2011

Brief description of the business concepts

The leading global supplier of notebook carrying cases and accessories

Old logo 1995 - 2009
Targus is universally recognized as the leading provider of products for the mobile lifestyle. Founded in 1983, Targus continues to set the standards of excellence for protection, craftsmanship, and functionality of carrying cases and accessories for the mobile lifestyle.

Incorporated initially in the United Kingdom, Targus began distributing in the United States in 1988. The company became known as Targus Group International, Inc.in 1995. A truly global enterprise, Targus has 45 offices worldwide and direct distribution in over 145 countries.

New logo 2009 - 2011
As the pioneer in notebook computer carrying cases, Targus has maintained its leadership position by offering a full range of products to meet the needs of today's mobile consumer. Targus' strategic acquisitions have expanded its suite of brands to include PORT notebook computer carrying cases, CD Projects digital music and video accessories, Glacier Gear soft-sided coolers, and RakGear ergonomic Backpack. In addition, Targus has allied with the leading technology companies to market and distribute state-of-the-art PDA peripherals and security and connectivity devices, such as the award-winning Stowaway Portable Keyboard.

To complement its distribution and product development capabilities, Targus recently launched Studio Targus, a proprietary product design center. The Studio blends the Targus tradition of quality workmanship with innovative design and positions Targus as the only company in the industry whose portable solutions offer every demographic, from teenagers to executives, a solution to fit their mobile lifestyle.